Toronto Raptors All-Access

What: #TorontoAllAccess

When: December 4-5, 2018

Where: Toronto, Ontario

Kyle Lowry loves the camera

Roles and Responsibilities:

• Main social producer for NBA

• Coordinate with Raptors social team and ESPN producers for content sharing

• Cover practice, #Nelson100 Gala and Raptors vs. Sixers

Social Media Coverage:

Hall of Famer Tracy McGrady in the house

• Raptors practice

  • Player arrivals

  • Practice footage

  • Kyle Lowry walk off sound

• Nelson 100 Gala

  • Ride with Pascal Siakam to gala honoring Nelson Mandela

• Sixers vs. Raptors

  • Standard game coverage

    • Kyle Lowry warm-up with sound

    • Kyle Lowry and Jimmy Butler pre-game

2018 NBA China Games

What: 2018 NBA China Games in Shanghai and Shenzhen

When: October 1-9

Teams: Philadelphia 76ers and Dallas Mavericks

Roles and Responsibilities:

• Live coverage throughout the week

• Social media liaison for all @NBA channels

• Facilitate best day to day content plan for live coverage in China

Social Media Coverage:

Teaching Dikembe Mutombo some things in Shenzhen.

A legend in China, Stephon Marbury court side in Shenzhen with Julius Erving.

Game day in Shanghai

• Sixers and Mavericks arrive in Shanghai

• Team photos

  • Markelle Fultz and Dennis Smith check-ins

  • Dirk Nowitzki atop Shanghai

  • Joel Embiid takes it all in

• Fan Day

  • Luka Doncic, Jalen Brunson and Kostas Antetokounmpo dancing

  • Dirk Nowitzki gets introduced

• Game Coverage

  • Walk and talks with Joel Embiid and Dennis Smith

  • #NBAKicks for Luka Doncic

  • Ben Simmons pre-game warm up routine

  • Stephon Marbury, Dr.J, Dikembe Mutombo & Ray Allen court side

• This is Why We Play

  • Markelle Fultz playing ping pong at NBA Cares event

  • Ben Simmons giving out sneakers postgame

• Other

  • Markelle Fultz reunites with fan for chopsticks challenge

  • Practice from Shanghai

  • Joel Embiid and Dikembe Mutombo sit down

  • Joel Embiid appearance for Master Kong iced tea

Grayson Allen Day in the Life

What: #ADayWithGrayson

Where: Jacksonville, FL

When: August 18, 2018

Roles and Responsibilities:

Grayson in childhood bedroom

• Real-time social coverage
• Communicated with Grayson Allen and his family for appropriate footage and photos to post
• Used #ADayWithGrayson throughout day

Social Media Coverage:

• Grayson going through photos and memorabilia in house and childhood bedroom
• Working out with longtime shooting coach Tommy Hulihan at old elementary school
• Eating lunch at his favorite sandwich shop, Angie's
• Working out at his old high school, Providence
• Visiting local ice cream parlor, Bruster's
• Shooting baskets where it all started,

Moments Captured for Instagram:

Grayson working out at his old school (Photo: Aiden Phan)

• Grayson talking about LeBron/KD photos on wall
• Surprising high school coaches with Duke jerseys
• Full carousel recap

2018 NBA Africa Game

What: 2018 NBA Africa Game in Johannesburg

Dates: July 30 - August 5

Roles and Responsibilities: 

• Live coverage throughout the week
• Social media liaison for all @NBA channels 
• Facilitated first @NBA Q&A for Instagram story
  • Harrison Barnes
  • Bismack Biyombo & Pascal Siakam

With Harrison Barnes and South African local celebrity Sho Madjozi in Soweto

Social Media Coverage:

Joel Embiid & Kareem Abdul-Jabbar

• Players visit Elephant Sanctuary
• #BWBAfrica
  • Joel Embiid throws it down
  • Kareem Abdul-Jabbar coaches up
  • God Shammgod shows off the "Shammgod"
• Habitat for Humanity Visit
  • Players repair houses at Lawley Extension south of Johannesburg 
  • Joel Embiid & Kareem Abdul-Jabbar
• Harrison Barnes tours Soweto
  • Eating local delicacy kota
  • Visit to Nelson Mandela House
• Players visit Nelson Mandela Foundation
• Game Day Coverage
  • Bus ride with players to practice
  • Team Africa dancing pre-game in locker room
  • Special Africa kicks for Bismack Biyombo
  • Joel Embiid takes on Jr.NBA kids one on one
• Players visit Lion Park

NBA Summer League

Dates: July 11-17, July 11-18

What: 2017 & 2018 NBA Summer League

Where: Las Vegas, Nevada

Roles and Responsibilities: 

• Live game coverage of all games throughout the week
• Platforms: Snapchat, Twitter, Instagram
• Handles: @NBA, @NBASummerLeague
• Highlight notable players attending games

Notable Attendees:

• LeBron James
• Magic Johnson
• Giannis Antetokounmpo
• Richard Hamilton
• Ben Simmons
• Jaylen Brown

Moments Captured for Instagram:

• LeBron James seen for first time in Lakers colors
• Magic Johnson and Josh Hart
• 2018 Summer League Champion Trail Blazers

Richard Hamilton

LeBron James seen for first time in Lakers colors

Magic Johnson

Ben Simmons and Markelle Fultz

NBA Draft

Lonzo Ball

What: NBA Draft

Dates: June 22, 2017, June 21, 2018

Where: New York, New York

Mo Bamba FaceTiming with his Alma Mater in Harlem

Roles and Responsibilities:

• Manage social media circuit for potential lottery picks
  • Social Media check-ins
  • Interview quesitons
  • Behind the scenes portrait shots
• Facilitated FaceTime with Mo Bamba and Alma Mater in Harlem
• Captures behind the scenes content of rookies

2018 NBA Playoffs

DATES: April 14 - June 8

WHAT: 2018 NBA Playoffs

Roles and Responsibilities: 

Justin Timberlake and JJ Watt

• Covered 21 playoff games in various cities
• Series' covered:
  • Sixers vs. Celtics (Conference Semi-Finals)
  • Rockets vs. Warriors (Western Conference Finals)
  • Cavs vs. Warriors (Finals)
• Captured Warriors locker room celebrations after Conference Finals and NBA Finals

Special moment to be covering the NBA Finals with my brother

With 3x NBA Champ Stephen Curry

Moments Captured for Instagram:

• Celtics celebrate after comeback Game 3 win
• Steph Curry makes 16 straight 3's at Warriors practice
• Rockets take Game 4 on the road
• Warriors beat Rockets in 7
• Steph Curry arrives for Game 1 of the Finals
• Klay Thompson celebrates in locker room after Finals

Celtics advance to the Eastern Conference Finals

Golden State Warriors Championship Parade

Dates: June 15, 2017, June 12, 2018

What: Golden State Warriors Championship Parade

Where: Oakland, California

Roles and Responsibilities:

• Live social media coverage
  • Platforms: Snapchat, Twitter, Instagram
• Interact with Warriors players and fans for best content
  • Klay Thompson celebrates with fans

Coach Steve Kerr

Finals MVP Kevin Durant in 2017

3rd title for Stephen Curry

Game Coverage

What: General NBA game coverage

In the cut

Roles and Responsibilities: 

Do not Disturb

• Arrive to arena at least 3 hours before tip-off
• Capture for social media handles:
  • Player arrivals
  • Player warmups
  • #NBAKicks
    • Karl-Anthony Towns' Rick & Morty Themed
    • Curry 4's - Stephen Curry
    • Clover themed Jordan 11's - Marcus Morris
  • #ThisIsWhyWePlay
    • Kyrie Irving gives his shoes to a fan
    • Ben Simmons shares a special moment with fans
    • Kevin Durant and a young fan
    • Kevin Durant x LeBron James
    • LeBron James and family
    • Dwyane Wade warms up with his son
  • #NBACelebRow
    • Highlight notable celebrities attending game
      • Drake at Raptors game
      • Ben Stiller at Knicks game
      • Rob Gronkowski at Celtics game
      • Chris Rock, Chris Tucker, Kevin Hart and Dave Chappelle at All-Star
  • Live game updates for snapchat
  • Postgame player interactions
    • Stephen Curry x Kyrie Irving
    • LeBron James x Ben Simmons
    • Joel Embiid picks up Kevin Hart
  • Postgame player interviews
    • Kevin Durant & Stephen Curry after win
  • #NBAPostgame
    • Communicate with team public relations staff
    • Identify player to interview
      • Joel Embiid

#NBAPostgame

What: Professional interviews

Where: NBA Arenas 

When: Conclusion of a game

Roles and Responsibilities: 

• Communicate with team public relations staff before, during and after game

• Identify impactful players to interview from winning team

• Think of relevant questions to ask player

• Film and ask player questions before posting on NBA twitter with hashtag #NBAPostgame

Players Interviewed:

• Joel Embiid

• Joel Embiid walk off

• Victor Oladipo walk off

• DeMar DeRozan

• Ben Simmons

• Harrison Barnes

• Clint Capela

• JJ Redick

• David West

• Kevon Looney

• Quinn Cook

• Doug McDermott

• OG Anunoby

• Kelly Oubre Jr

• Raymond Felton

• Caris LeVert

• Joe Harris

• Moe Harkless

• Delon Wright

• Greg Monroe

• Terry Rozier

• Markelle Fultz

• Thon Maker

2018 NBA All-Star Weekend

Dates: February 13-18

What: 2018 NBA All-Star Weekend

Where: Los Angeles, California

Roles and Responsibilities: 

• Covered various events for NBA social media throughout the week
  • Platforms: Twitter, Snapchat, Instagram
  • Handles: @NBA, @NBAAllStar, @NBACares, @JrNBA, @WNBA
  • Manage #NBAKicks stage for All-Star related events
    • Communicate with players
    • Upload and post videos in timely fashion
• Capture portrait shots from All-Star Saturday night winners
  • Spencer Dinwiddie
  • Devin Booker
  • Donovan Mitchell

Events Covered:

• NBA social media circuit
• #JRNBADay
• #NBAKicks Stage
• #Kickstart Rising Stars Game
• Special Olympics #PlayUnified Game
• NBA All-Star Practice
• #TacoBellSkills Challenge
• #JBL3PT Contest
• #VerizonDunk Contest
• NBA All-Star Game

Moments Captured for Instagram:

• Stephen Curry doing push-ups at Jr.NBA Day
• LeBron James and kids at All-Star practice
• Rising Stars MVP Bogdan Bogdanovic gives out his sneakers

James Harden at the social media circuit

2018 All-Star MVP LeBron James

2018 #VerizonDunk champion Donovan Mitchell

Stephen Curry, Michael B. Jordan, Caleb McLaughlin and Miles Brown at #JrNBADay

2018 NBA Mexico Games

What: NBA Global Games in Mexico City

Russell Westbrook focused pre-game

Dates: December 4 - 10

Where: Mexico City, Mexico

Teams: Brooklyn Nets, Miami Heat and Oklahoma City Thunder

Roles and Responsibilities: 

Signing autographs and taking selfies (Photo credit: Nat Butler)

• Team arrivals
  • Brooklyn Nets
  • Oklahoma City Thunder
  • Miami Heat
• Mexico City bus tour with Glen Rice
• NBA Cares Clinic
  • Brooklyn Nets helping out at Escuela Maestro Miguel A. Quintana
• Teotihuacan Pyramid Visit
• Covered team practices
• Live Game Coverage
  • Nets vs. Thunder
    • #NBAPostgame with Caris Levert
  • Nets vs. Heat

2017 NBA Combine

What: NBA combine for potential draftees

Dates: May 9-14

Where: Chicago, Illinois

Roles and Responsibilities: 

• Work NBA social media circuit
  • Interacted with all 67 combine participants
  • Interviewed and featured players for social media usage
  • Developed future relationships with rookie class
• Handles: @NBA, @NBADraft
• Facilitate social media takeover with John Collins of the Atlanta Hawks
  • Snapchat takeover exploring Chicago
• Attend all combine related events
  • Measurements
  • Testing
  • Drills
  • Games
  • Interviews

Larry Bird and Jerry West

John Collins visits The Bean

Donovan Mitchell at the social media circuit