SOCIAL CAMPAIGN

In honor of Kobe Bryant's final NBA game, on April 12-13, I helped with the NBPA's social media campaign, #24on24. The campaign featured 24 different NBA players sharing moves, insights, and advice they received from the Lakers legend.

Every hour, a different player was featured on Instagram and Twitter with their quote on Bryant.

Featured players for #24on24

Kevin Durant

Tony Allen

Kent Bazemore

Steve Blake

Devin Booker

Chris Bosh

Avery Bradley

Tyson Chandler

Jamal Crawford

Wayne Ellington

Monta Ellis

Jordan Farmar

Pau Gasol

Gerald Henderson

Ronde Hollis-Jefferson

Joe Johnson

Kyle Korver

Courtney Lee

Jeremy Lin

C.J. McCollum

Evan Turner

Sasha Vujacic

DeMar DeRozan

Paul George

Roles & Responsibilities:

Posted different player every hour on social accounts
Interviewed players
Transcribed interviews
Track social stats throughout campaign
Reach out to team and player PR to promote